Per Google, “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive.” While third-party tools have been banging this drum for a minute now, Google’s finally decided to work its own solution directly into its browser. Why Is Google Releasing an Ad Filter for Chrome? Here’s what the new Chrome ad filter is actually going to do (and how it’s going to do it). This aligns with other recent Google innovations, like, say, the AMP Stories we talked about earlier in the week and the so-called Speed Update. It would appear that the primary purpose of this fright-inducing new feature is to combat and eradicate poor mobile browsing experiences.
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